If an ad is out of view, it can’t reach its full potential
For digital ads to make an impact, they need to be seen — not just served. However, as many as one-third of digital ads go unseen by consumers in certain environments. Make sure your ads have the opportunity to be seen by real people wherever they are.
Give ads the spotlight they need with our toolkit.
Our viewability solutions cover:
Advertising can’t be effective without first being seen
Marketers need to reach the right consumers, in the right places, in the appropriate context. But before that can happen, ads need the opportunity to be viewable. Even after an ad loads, the environment or consumer interaction can interfere with the viewability. We ensure your ads receive Quality Attention™. After all, we know making a connection takes longer than one second.
Viewability continues to be a top concern for marketers
Viewability remains the bedrock of media quality assurance. As digital advertising becomes more sophisticated, media buyers and sellers want to not only prove their ability to drive results, but they also want to transact on viewability — making it a customizable currency.
of worldwide desktop display ads were in view in H2 2022 per the MRC standard
global time-in-view average for mobile web display ads in H2 2022
Ensure your campaigns get the attention they deserve
The longer your ads are in front of consumers, the greater the opportunity to leave an impression. Access viewability metrics and reallocate spend to top-performing ad formats. Our trusted viewability solutions cover both buyers and sellers to ensure efficiency and avoid wasted time on reconciliation.
Apply your own definition of a viewable impression to your campaigns. Set up your custom viewability standard with the most flexibility, highest degree of efficiency, and quickest turnaround in market. Decide on the viewability definition that is right for you.
With Custom Viewability you get:
Fraudulent impressions don’t advance the quality of your campaigns or inventory. We combine industry-standard measurement methodologies with our unique ad fraud detection, to offer you the most sophisticated viewability coverage.
With our Fraud-Free Measurement you get:
Not all viewable impressions are equal. Go beyond binary viewability measurement and access time-based attention metrics with Quality Attention™. Reallocate your media dollars toward placements that leave a lasting impression.
With Quality Attention™ you get:
SOLUTIONS THAT DRIVE RESULTS
IAS delivers innovative, industry-leading digital advertising solutions that are designed to drive superior results. Take a look at our full measurement and optimization product suite to learn how IAS helps your brand stay ahead of the competition.
SOLUTIONS THAT DRIVE RESULTS
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge Viewability solutions at the IAS Insider.
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
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Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our Viewability solutions and workflows at any point.