Reach your target audience in a cookieless world
Take control with contextual targeting to meet your unique brand goals, before a bid is even placed. Our predictive science pre-screens pages and categorizes them using emotion and sentiment analysis, enabling you to target content that is most desirable and relevant. Contextual targeting capabilities complement your IAS brand safety and avoidance pre-bid settings to amplify your brand message.
Explore how we provide unprecedented precision with our toolkit.
Our contextual targeting solutions cover:
Contextual Targeting is key to connect with your ideal audience
With new privacy legislation and cookie deprecation, advertisers need solutions for reaching their desired audiences in suitable spaces. Our Context Control Targeting solution leverages page-level classification to curate content across more than 200 industry vertical, seasonal, topical, and audience proxy segments. Powered by the largest knowledge graph, our technology enables deeper classification of content to help advertisers tailor ad placements and access precise targeting at scale.
Increase recognition, engagement, and favorability
There is life — and targeting — in the post-cookie landscape. Context Control Targeting delivers precision to maximize impact without relying on third-party cookies. Through innovation and partnership, we’re moving into the next generation of targeting.
Sophisticated targeting requires sophisticated tech
Go beyond binary decision making with technology that comprehends content the way a human would, and ensure your message reaches the consumers who will connect the most with your brand.
Context Control Targeting
Understand the true context, sentiment, and semantics of a given webpage at scale. Our solutions give programmatic buyers unprecedented precision for targeting content that is contextually relevant for a given brand or campaign to increase recognition, engagement, and favorability.
With our Context Control Targeting solution you get:
Carefully curated segments
Access carefully curated targeting segments to optimize your programmatic strategy and reach your desired audience without the use of third-party cookies. Our predictive technology uses emotion and sentiment analysis to pre-screen pages and categorize content before a bid is even placed.
With our carefully curated segments you get:
Knowing your campaign is running alongside trusted and expected content is key. Deepening our relationship with IAS to offer both contextual avoidance and targeting segments gives our advertisers more flexibility and transparency across their omnichannel buys.
– Greg MacDonald, VP, Marketplace Partnerships
EXPERT INDUSTRY INSIGHTS
Get deeper insights into cutting-edge contextual targeting solutions at the IAS Insider.
All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can marketers best measure and optimize their campaigns for higher attention?
Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.
It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday season means more opportunities to advertise promotions and deals online, but increased digital advertising opportunities can also lead to higher chances of brand risk.
Fast responses for fast-moving campaigns.
Your success is what drives us. Our global Help Center and customer success team can quickly address any questions you have about our contextual solutions and workflows at any point.